Too many marketers and business owners work on what’s tried and tested in their industry – effectively blending in with their competitors. This might sound like ‘marketing 101’, but it’s something that very few companies actually do. The speediest way of increasing your presence is to stand out. Omnipresence might sound impossible (sorry about that!), but it isn’t, in fact, it’s very much an achievable goal.Īs you’d imagine, there are steps to reach it (we’ll get to those in a little while) as well as methods of fast-tracking your progress. You must be prepared to put in continuous hard work or pay somebody to do it for you. Omnipresence requires repetitive consistency AND endless diversity. Apple offers a range of products, from desktop computers and phones to watches and smart speakers – granting them access to many different parts of your life.įor example, do you think Nike will ever stop running adverts? Apple will ever stop developing new products? Coca-Cola will stop placing new vending machines wherever possible? There is never a moment when somebody has ‘done all they can’, ‘reached everyone possible’, or ‘utilised every channel’. The pursuit of omnipresence is endless (unless every man, woman and child knows who you are). They make progressive steps and believe that they’ve done everything they can. Many marketers and business owners think sending out a few emails, making some phone calls, writing a couple of blogs and recording a few videos is enough. In effect, there are big benefits to being everywhere. The more messages and mediums you control, the more power your marketing has. This is why you must be aiming for omnipresent marketing. Throughout our waking hours, we are bombarded with 1,000’s messages – ads, texts, calls, news stories, notifications, emails, banners, newsfeeds, videos, posters, brand packaging – and when your brand/offer is just one of those messages, it can be almost impossible for it to stick and direct action. There is no such thing as over-exposure in marketing, but being ‘over-exposed to’ is something that all of us have to deal with.
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